Why Choose Fractional Marketing?
If your internal marketing team is overstretched, too small to meet your ambitious goals, or lacks the specific expertise for a campaign, it's time to engage our fractional marketing team.
Our fractional marketing model is designed to provide businesses with flexibility, cost-effectiveness, and scalability. Instead of hiring an in-house team, fractional marketing lets you engage our team of seasoned professionals for particular campaigns or tasks on a fixed-term or ongoing basis.
The team, coordinated by our Project Manager, can fill various marketing roles, including CMO, graphic design, data management, content strategy, SEO, and more. This allows you to save on recruitment, training, and equipment costs while bridging in-house expertise and knowledge gaps. You only use the skillsets within our team that you need. For example, you may already have a CMO or an in-house graphic design team, in which case you may not need to leverage our support in those areas.
Traditional agencies prefer to work on a project-by-project basis at arm's length. Our fractional marketing team is different. We value the unique context, industry insights, and creativity that your team brings to the table. We work as an extension of your team to achieve results together.
Your Fractional Marketing Team
01
Project Manager
Your primary contact within our team, responsible for overseeing the entire campaign, ensuring it aligns with your vision, remains within budget, and is delivered on time.
02
Social Media Specialist
Takes charge of your brand's presence on social platforms, crafting posts that engage, inform, and resonate with followers.
03
Content Strategist
Shapes the voice of your brand through compelling content, ensuring it aligns with your messaging and appeals to your target audience.
04
CMO (Chief Marketing Officer)
Provides strategic direction, oversees the entire marketing function, and ensures all activities align with your brand's goals and objectives.
05
Web Designer
Taps into current trends to craft appealing and functional web designs that resonate with your audience.
06
SEO Specialist
Optimises your content and website for search engines, ensuring you rank well and attract valuable organic traffic consistently.
07
User Experience Designer
Manages the user experience elements of the project, ensuring they are user-friendly and follow well-architected user journeys.
08
Paid Media Specialist
Manages paid advertising campaigns, ensuring optimal ROI and that ads reach your target demographic effectively.
09
Graphic Designer
Creates compelling visuals for campaigns, ensuring your brand remains consistent and memorable across all platforms.
